Every contractor wants good reviews. It’s the result of a job well done. But are you doing reviews wrong? You might be if all of your reviews are 5-star.
According to a study from Reevoo, 30 percent of readers suspect censorship or fake reviews when all reviews are positive and 95 percent of consumers get suspicious of positive reviews when there are no negative reviews.
You should solicit reviews, but you should make sure your client or customer knows they can answer honestly because even bad reviews are good for business. It makes you human, it means you are legit. HOW you handle the review and how you handle the problem will be what separates you from your competition.