When your marketing has an enemy, you get the clarity you need to make your marketing do a lot of the heavy lifting for you. When you pick a fight with whatever the “other” thing is the prospect can do besides hiring you, the message you put out has a definition to it that will…
You can’t have a great Houzz page, a great Pinterest pin portfolio, a Facebook page full of great work and then lead prospects back to a crappy contractor site you built from your host’s sitebuilder program. That isn’t going to cut it!