So your advertising online is starting to work. Prospects are coming to your site and they’re signing up for your e-mail list and everything is going great right? Wrong! After I’ve been to your site a few times and read all of your material what’s going to make me keep coming back for more?
Fresh content is a key to repeat visitors
Depending on who you talk to, it takes between 7 and 15 impressions before someone recognizes your company from your advertising, and even more impressions before they buy. This means prospects are going to come back to your site many times so make sure you freshen up your content in order to constantly engage previous visitors.More