I would guess that out of every 10 websites I review, 9 of them would receive a failing grade when it comes to their meta description. If you don’t know what the meta description is, it is that 160 character space of content you see in the results pages of searches you do.
Think there isn’t much difference between the way you do something and the way your competition does it? It’s easy to find a way to innovate inside your business, you might be able to turn your industry on its ear.
More free time can be yours. More money can be yours. More clients or customers can be yours if you have a website that helps you sell. If you just have brochureware, you are still going to have to do all the heavy lifting.