You don’t always have to try and rank for Google’s 1st page. There are other search engines out there. Take a few of the pages on your site and try to rank for Bing and Yahoo….it will be a little easier, and most non-tech users will keep the default Internet Explorer/Bing search engine setup after they open their new computers.
Copy on websites is different from ad copy. Not just for the obvious reasons, but because the attention span of readers on your site is much shorter than your advertising off line…if you can believe that. So, you have to close them on reading more within the first 50 words.
If your construction website generates a lot of traffic but doesn’t convert that traffic into leads, what good is it? You need to rework your existing content or site design in order to get people into your sales funnel in order to do business with them. It isn’t about how much traffic you get, it’s what happens to that traffic once it hits your site.
If your web host promises unlimited everything, your site can still go dark due to over-use of the CPU. So make sure you check your hosting company’s TOS to find out exactly how much of the server CPU you get to use before your site goes offline.
Keyword usage is a funny thing, you are either trying to rank for humans or for search engines. But one thing you need to realize…there are some keywords you are never going to rank for…ever. It is just too late to think that you are going to rank for extremely popular one or two word keywords in 2011.
If you think creating good content, having a solid website that looks nice, and a contact page is enough to entice people to contact you…think again. As you have heard me say a thousand times…people are sheep, and they need to be told what to do. So, at the bottom of your great content, give people specific directions as to what you want them to do next…call you…send an email…or stop in. Whatever action you want them to take, tell them.
You can have the best content ever created for what you do on your site, but if you don’t provide a call to action at the end of the page for your readers, they are going to take their own action…the back button!