Contractor websites are often static, rarely updated sites that get neglected year after year. If this is the year that you either redo your site, or put your site up for the 1st time, then you should really consider using a WordPress framework for one reason…most of the SEO is done for you!
What works on contractor websites and what doesn’t seems to change all the time. One month it’s links from article sites and reciprocal links, the next month great content and social media make the world go round for site dev.
So, with that said, you should know that meta description which used to mean a lot, means almost nothing today…to search engines. It still means a ton as a short, 160 word advertisement to get a real person to click on your page, but to the search engines it means little if anything.
Title tags on the other hand, mean the friggin’ world. Name your pages with keyword rich titles and the world could be your oyster…if you use the right keywords!
Contractor website tip: I often get asked by contractors who can’t/don’t want to create content for their websites how I do it. So, I explained to them that the easiest way to do it is to just sit down and write out a conversation they would have with their best client or customer. Then take that conversation and turn it into content for their sites. Try it, it really does work!
Contractors often launch new product lines on a hope and a prayer. Instead, use a one page site to develop a list of prospects while they tell you exactly how they want you to sell to them!
Your website needs keywords, and each page of your website should rank for something specific inside your organization. But don’t over do it on keywords.
Email is NOT dead. In fact, it is the last place on Earth where you can have a private, one-on-one conversation with someone who has ASKED you to contact them. If you are not using this tool to market your contracting business, then you are screwing yourself!
This is a guest post from my friend Seth David at Nerd Enterprises, Inc. Seth is an expert at Quickbooks and accounting, and since we are past the dog days of summer and moving into the fall season, I asked Seth to whip up a post to get you guys thinking about year-end. Yeah, it is going to be here before you know it, so sit back with a cup of coffee and enjoy the video. Can’t see the video? Click here.