Funny story. I started a non-profit to help kids who want to participate in the performing arts. When I built the website, I used the code for my newsletter as a placeholder expecting to change it once the site went live. Well, I forgot And for 60 days now, I’ve added emails from parents who […]
I was reading a few articles today and came across one titled ‘Business Blogging. How to Go Viral.’ That is absolutely the wrong metric to shoot for. It doesn’t matter if you are a plumber trying to get $69 drain cleaning jobs or a major remodeler looking to talk to people who want hundred thousand […]
You probably are doing great these days, jobs continue to come in and the phone is ringing, but it won’t always be like that. Right now is the time to find holes in your bucket and patch them so when the lean times do come, you are more prepared. The holes don’t get bigger than […]
I am a firm believer in offering just one service…if you can. A lot of contractors want to do everything because they are afraid of missing out. My contrarian point of view (which has been shown to succeed) is to specialize. If you can be the best basement finishing company in your area, do it. If […]
Future Snapchat plans…None! Only 9% of marketers plan on increasing their Snapchat organic activities over the next 12 months, down from 16% in 2018. A significant 76% of marketers have no plans to use Snapchat, up from 72% in 2018. This platform is useless, I don’t care what the market tells you. Source: https://www.socialmediaexaminer.com/wp-content/uploads/2019/05/IndustryReport2019.pdf
Most contractors I talk to these days are doing well. So, if you aren’t, something is wrong, and it is probably one of these 3 things; People Product Process You are too close to the situation. You need to find an honest 3rd party who knows what they are doing who can be your voice […]