If you’ve hung out here at Darren’s for even more than a minute, you know I can’t stand the two most common answers to the following question; What makes you better than your competition? I usually hear these two answers, almost verbatim: Quality craftsmanship Good customer service If you are new here and don’t know […]
If you follow any marketing conversations today, you’ll hear buzz words like voice marketing, voice strategy, and Alexa, Cortana and Siri. Voice marketing sounds sexy, even if you have no idea what the hell it is or how it works…yet. You will, and the one thing I want to remind you of when you sit […]
Construction marketing and planning is obviously a great idea. But most contractors are experts in construction, not marketing, and using a construction marketing template gives them a tool to manage their marketing efforts and possibly even develop some sort of strategy simply by downloading a generic template. What could go wrong? Using a generic marketing […]
You can write blog content by sitting down and going wherever your mind takes you, but don’t expect to attract many readers with it. Some bloggers make the mistake of treating their blog something like a personal diary for entries that randomly go from point to point. While they may have some loyal readers, they […]
There is a plethora of different types of Facebook ads available for you to use, and you will want to find the one or ones that will work best for your business. While you may think that one is enough, my experience states that it usually takes numerous ads to be successful on this platform. […]
There are so many factors that come into play when Facebook determines the cost of your ad. In fact, Facebook doesn’t really charge for your ads. Instead, you set the amount that you are willing to pay for your ad to be seen. While a lower amount may allow your ad to be seen a […]
You gave your website one job to do…bring in new business. If that isn’t happening, what are you doing to fix it?
Have you started advertising on Facebook yet? If you have, that is wonderful news, but if you haven’t… What in the world are you waiting for??? There are millions of people on Facebook EVERY SINGLE DAY and they could bring tons of money to your business! Aren’t you trying to make money?? Or are you […]