I recently read an article describing how to measure the value of social media campaigns, and while I totally buy into social media as a true social …
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Contractor Marketing Tip-It’s All About the Reps
In 2009 the average American took in more than 35,000 ads. Here's the worst part about that number, only one out of nine ads were ever seen by the …
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Big Picture View of Contractor Marketing
When you spend your days hustling, it is easy to forget the things you need to do to make sure your contracting business is not only successful today …
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Ways to Use Online Advertising for Your Contracting Company
Online Advertising Trends According to a recent survey, 47% of all small businesses know they are not effectively presenting their companies online, …
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Contractor Marketing Tips for Better Lead Generation
You spend a lot of time, energy and money advertising and marketing your contracting business to generate leads. Newspapers, yellow pages, Internet, …
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Contractor Tips for Successful Newspaper Advertising, part 3
Headline Development when creating your ad you should spend as much time thinking of the headline as you do the rest of the ad. As I mentioned in my …
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Contractor Marketing Tip: Get Your Truck Professionally Lettered!
Short video talking about branding your contracting business either the right way or wrong way with truck lettering. Drive around with a magnetic sign …
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Contractor Tips for Successful Newspaper Advertising, part 2
Yesterday I talked about the value that can still be found in newspaper advertising for contractors. The key take away to that post was to realize …
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Google Search Results Change to Help Local Contractors
Get your business listed on Google Places free! http://blumenthals.com/blog/2010/07/05/google-testing-new-local-search-serp/ …
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Contractor Tips for Successful Newspaper Advertising, part 1
While newspaper advertising has taken a beating over the last few years, there are still some decent results being seen by contractors who pick their …
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