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The Benefits of Direct Mail For Contractors in 2015

By Darren Filed Under: Print Marketing

We are about to start doing NFL-themed magnetic postcard mailers now that the team schedules have hit the street, and while working on what many (including myself) would consider “old-school” marketing, I started thinking about how great direct mail actually is…especially in 2015.

Here’s why…

Since the advent of the internet, we’ve seen endless benefits when it comes to how contractors can enhance their marketing and grow their customer base. The fact that with just one click of a button we are able to send out a mass e-mail to everyone in our contact list is truly remarkable. [Read more…] about The Benefits of Direct Mail For Contractors in 2015

Licensing Standards & Customer Satisfaction: How Does Your State Compare? BuildZoom Has The Answer.

By Darren Filed Under: Selling & Sales Help

A few weeks ago, I was contacted by Jiyan Wei, The co-founder of BuildZoom. Jiyan and I go back a few years, and we’ve kept in touch occasionally to talk about the marketplace and potentially working together on a few things. If you’ve never heard of the company, BuildZoom helps homeowners find contractors to work with on their home improvement projects. Sound familiar? Well, BuildZoom does it a bit different. BuildZoom is a Y Combinator-backed startup that has raised a couple million bucks to sift through lots of big data to create a scoring system that gives consumers a “general idea of a contractor’s trustworthiness and ability.” [Read more…] about Licensing Standards & Customer Satisfaction: How Does Your State Compare? BuildZoom Has The Answer.

Contractor Blogs: Lead Generation Tool or Waste of Time?

By Sam Filed Under: Blogging

Contractor blogs: Selling without selling or useless?

The single most important aspect when it comes to the success of any business is being able to sell your skills. Can you do what you are actually saying you can do on your website and in your marketing. Why should people trust your expertise? What makes you different from the rest of the contractors out there offering the same exact thing? The most successful home improvement companies use all the tools and resources available to draw in more customers and gain more success. [Read more…] about Contractor Blogs: Lead Generation Tool or Waste of Time?