Generating your own leads is a good idea if you have a larger budget and the time needed to be able to test different approaches, or if you are a control freak like me and want total control over the entire lead generation process.
Self-Generated Leads Means Knowing Your Target
First, you have to know your target audience. To avoid spinning your wheels on prospects that are not interested in your product or service, work out exactly who you want to approach. For example, if you need window replacement leads, you would want to know: [Read more…] about Contractor Marketing-Lead Generation & List Building Part 2, Self-Generated Leads