If you aren’t converting 40% or more of your sits, it could be what you are saying during your presentation.
There’s a lot of information out there, and you need to explain exactly what your business does within the first thirty seconds, then take the next thirty seconds and explain what the benefit is to the person listening.
A lot of contractors waste valuable time giving loads of info on themselves, data, background info, etc. In the meantime, the customer is left sitting there scratching their heads wondering what you are going to do for them.
Paint a vivid picture of what you are able to deliver, sell the dream, tell a good story, make it worth their time, then explain why you are the one to make this happen. Done deal!