Building a contracting business can be expensive. An essential component of your business success will be advertising. After your initial start-up, effective marketing of your contracting services will be critical to your success. You must be able to attract steady, reliable customers who are in need of your product or service.
This is why many contractors find themselves spending more than they can afford on advertising and promotion. Profit margins then become severely compromised, leading to a failed business. This is especially true for contractors just starting out.
The good news is that there are several strategies for generating traffic and building your business that doesn’t have to cost you an arm and a leg. With some creativity and modest financial investment, you can begin to develop promotional strategies with proven results. [Read more…] about Contractor Marketing-Lead Generation & List Building, Part 3, Low-Cost Strategies