Construction Marketing | Contractor Marketing

I help contractors build better businesses with marketing that works as hard as they do.

Contractor Marketing-Lead Generation & List Building, Part 3, Low-Cost Strategies

By Darren Filed Under: Lead Generation

Building a contracting business can be expensive. An essential component of your business success will be advertising. After your initial start-up, effective marketing of your contracting services will be critical to your success. You must be able to attract steady, reliable customers who are in need of your product or service.

This is why many contractors find themselves spending more than they can afford on advertising and promotion. Profit margins then become severely compromised, leading to a failed business. This is especially true for contractors just starting out.

The good news is that there are several strategies for generating traffic and building your business that doesn’t have to cost you an arm and a leg. With some creativity and modest financial investment, you can begin to develop promotional strategies with proven results. [Read more…] about Contractor Marketing-Lead Generation & List Building, Part 3, Low-Cost Strategies

Contractor Marketing-Lead Generation & List Building Part 2, Self-Generated Leads

By Darren Filed Under: Lead Generation

Generating your own leads is a good idea if you have a larger budget and the time needed to be able to test different approaches, or if you are a control freak like me and want total control over the entire lead generation process.

Self-Generated Leads Means Knowing Your Target

First, you have to know your target audience. To avoid spinning your wheels on prospects that are not interested in your product or service, work out exactly who you want to approach. For example, if you need window replacement leads, you would want to know: [Read more…] about Contractor Marketing-Lead Generation & List Building Part 2, Self-Generated Leads

Contractor Marketing-Lead Generation & List Building, Part 1

By Darren Filed Under: Lead Generation

Lead generation is a must when trying to build a list or develop new business for your contracting company. Lead generation allows you to find your target audience and determine what they want. When you can give your customers what they want, you will see an immediate impact on your topline revenue and you sweep away your competition at the same time!

Lead generation can be defined as the generation of interest by potential customers in your products or services. The actual lead is the information provided by a consumer that may be interested in buying from you, but just isn’t ready yet.

In most cases, consumers provide their email addresses to you when you provide them with something that they want; maybe some information they can’t find online or a useful product, in exchange for their email address. This allows you to establish an email marketing list in a credible way. [Read more…] about Contractor Marketing-Lead Generation & List Building, Part 1