Lead generation is a must when trying to build a list or develop new business for your contracting company. Lead generation allows you to find your target audience and determine what they want. When you can give your customers what they want, you will see an immediate impact on your topline revenue and you sweep away your competition at the same time!
Lead generation can be defined as the generation of interest by potential customers in your products or services. The actual lead is the information provided by a consumer that may be interested in buying from you, but just isn’t ready yet.
In most cases, consumers provide their email addresses to you when you provide them with something that they want; maybe some information they can’t find online or a useful product, in exchange for their email address. This allows you to establish an email marketing list in a credible way. [Read more…] about Contractor Marketing-Lead Generation & List Building, Part 1