Do you build value or compete on price? I know most contractors love to say how they don’t compete on price yet they are the first one to offer a discount or percentage off when Mrs. Jones gives them pushback.

If you really want to be able to improve your bottom line, lead with value first. Show them your work, paint a picture, create some kind of imagery that makes Mrs. Jones go gaga to get you to work on her home…then price is a lot less of an issue.