For contractors, just be you and don’t worry about being a brand. Don’t be something you’re not. Its always better to just be 10% more of you than 100% more of something else. What I mean is, just elevate your personality 10% more for the web; in your videos, in your images, with your…
Steve Jobs said, and I’m paraphrasing, you have to love what you are doing because if you don’t when it gets really hard, you will quit. That’s where passion comes in When you find it hard to generate new business, find the right talent, get that prospect to sign, you have to have passion. Passion…
Video is the best way to build a relationship with your customers. You can’t educate them better in an entertaining way that evokes personality…yours. And it’s easy Create a video series that explains your business, what you do and the nature of the ecosystem that surrounds and supports your business. Now put yourself in the…