Think all a farmer has to do is sit around and wait until fall to harvest truckloads of crops they’ve spent the summer growing? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in […]
Got a Website? Check. Does it have great sales copy? Check. A variety of services available? Check. Now all you need is steady flow of potential clients in your market. Sounds easy, right? The truth is, though, marketing is the one thing that holds contractors just like you back from success. Maybe you don’t know […]
In every contractor’s life, there comes a time when you simply have to raise your rates. Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or certification. Or maybe you just want to attract a higher caliber of client. Whatever the reason, […]
Remember the names, the families and the personal information of every single one of your customers. Or just write it down in Evernote or your CRM. Use that information to demonstrate that you care. Look for ways to surprise and delight. One of my clients had a kid entering their Senior year at high school. […]
Who do you pay for services right now? Do you have an accountant? A lawyer? A designer? A bookkeeper? A web developer? These people have networks. They know that you’re reliable because you’ve demonstrated trust in the most efficient way — you’ve paid them. Ask them for a referral. They know that the more business you do, […]
Get video testimonials from every single client or customer. Doesn’t have to be fancy. It can be on a phone or a webcam. Just have them state their name, their address or city and why you’re awesome. That’s going to go a long way to help you out.