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  • Sell The Dream

    Even though we as consumers buy things every day, we hate being sold to. If you can change the focus of selling off of the service you offer (decks, additions, drain snaking) and focus on how you can serve the customer, the more money you will make. When thinking about the client base you serve,…

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  • What Are You Selling to Your Employees?

    The number one issue I hear today during consults is keeping and/or finding good help. Most companies think the best thing to do to fix the problem is to throw money at it; at new hires, at current employees, at subs. But a recent study found that 58% would choose to be happy at work vs.…

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  • New Construction Marketing Ideas

    Let me start off by saying there are no new construction marketing ideas. The way to win the game is to iterate and improve upon what is already out there. Its the fastest, cheapest way to market. But… You have to know your numbers Big company, little company, it doesn’t matter. You have to know…

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