Sure, not every social media platform is in your target market. But I bet there are people on every platform who know people who are. Think about that for a second. How can you tap into them for their referral benefit?
Understand what’s next in your market. Understand what your clients are scared about, and there is plenty to be scared about. Understand what they’re excited about, there’s not much to be excited about these days. This is going to present you with opportunities to upsell and create new services and products that can help you […]
Divide your market up into niches. Have separate landing pages on your website, print separate business cards, flyers, emails, PDFs, lead magnets, content, resources etc. for each niche.
Dig into the data. Get to really know the data. Look for patterns or anomalies in the data. Use the anomalies in the data to your advantage. I‘m not talking about delving into your analytics like an SEO wizard, I’m talking about getting the serious statistics on your target market, the industry research, and the […]
Set aside one hour every single day to do non-scaleable marketing. One hour to call people, email individuals, do the unexpected, offer people value that goes above and beyond. Record video pitches. Create presentations for just one potential client. this will pay off regularly. this will inspire your scaleable marketing, every time.
It’s been crazy for the last 6 months. So many things happening that contractors are holding on for dear life, much less worrying about marketing their businesses. So, I’m going to help. I’m going to give you 30 days of ideas you can implement easily during the pandemic. Good luck and let me know how […]