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Articles

  • I love Email Marketing

    Funny story. I started a non-profit to help kids who want to participate in the performing arts. When I built the website, I used the code for my newsletter as a placeholder expecting to change it once the site went live. Well, I forgot And for 60 days now, I’ve added emails from parents who…

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  • Chasing the Wrong Game

    I was reading a few articles today and came across one titled ‘Business Blogging. How to Go Viral.’ That is absolutely the wrong metric to shoot for. It doesn’t matter if you are a plumber trying to get $69 drain cleaning jobs or a major remodeler looking to talk to people who want hundred thousand…

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  • Money is Hiding Everywhere in Your Business

    You probably are doing great these days, jobs continue to come in and the phone is ringing, but it won’t always be like that. Right now is the time to find holes in your bucket and patch them so when the lean times do come, you are more prepared. The holes don’t get bigger than…

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