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Articles

  • The Case for Just One Thing

    I am a firm believer in offering just one service…if you can. A lot of contractors want to do everything because they are afraid of missing out. My contrarian point of view (which has been shown to succeed) is to specialize. If you can be the best basement finishing company in your area, do it. If…

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  • Contractor’s Guide to SnapChat

    Future Snapchat plans…None! Only 9% of marketers plan on increasing their Snapchat organic activities over the next 12 months, down from 16% in 2018. A significant 76% of marketers have no plans to use Snapchat, up from 72% in 2018. This platform is useless, I don’t care what the market tells you. Source: https://www.socialmediaexaminer.com/wp-content/uploads/2019/05/IndustryReport2019.pdf

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  • The “Before it’s Too Late” Reality Check

    Most contractors I talk to these days are doing well. So, if you aren’t, something is wrong, and it is probably one of these 3 things; People Product Process You are too close to the situation. You need to find an honest 3rd party who knows what they are doing who can be your voice…

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