In setting up a new client, the conversation turned to domain names, and, should they register their company name or an exact match domain. If you aren’t sure what an exact match domain name is, it would look something like this: “www.philadelphiaplumber.com” or “www.bostonpaintingcontractor.com” Now, back in the day you could go out and get…
Let’s say you spent the better part of last year engaging your site in some grey-to-black hat techniques you heard about somewhere. Or maybe you did a few things you thought where perfectly legit…until your site fell off the digital cliff. Regardless of your infraction, if your previous site had penalties from Google and you…