I like video. Video gives me the ability to connect with you in a way that you just can’t express with words. You can’t see facial expressions or get the tone of the message in text as well as you can with video. But video has a major drawback…SEO. Videos stink to the high heavens…
Instagram has a reputation as a platform for pseudo-photographers to post their artsy pictures on a public forum, and while it may have started out that way, it has developed into something so much more. For contractors, photos are quite literally your life’s blood simply because they can show your potential clients what sort of…
In order to thrive in the home improvement business, you need to understand who your customer is, and you have to connect with them on their level. It’s going to require going deep and getting emotional. Contractor marketing takes a special understanding in order to attract new customers and to keep the existing ones. The customer…