Disruption

In a recent study at Boston College, with the results published in the Sloan Management Review, 87% of executives surveyed said digital technologies will disrupt their industries to a great or moderate extent, yet fewer…

Storytelling is Bullshit

Everyone with the storytelling; storytelling this, storytelling that, its enough to make you want to stop marketing. Instead of calling it storytelling, just calling it living your business life, then tell people how that impacts…

Traffic Accident

Your website gets more traffic per year by accident than anything your marketing provides. This is why blogging is such a needed part of any contractor’s marketing arsenal. People go to the web to be…

Why an FAQ?

Use an FAQ page on your site so you can get some of the annoying questions out of the way that prospects always ask you BEFORE you can even get down to selling your product…

Start Paying Attention

History repeats itself all the time…ALL. THE. TIME. The real estate market is very frothy right now. The indicators are everywhere. The real estate market has the potential to pull back…a lot in the not…

Sheep Get Slaughtered

Enjoy the happy times, the fat times, the good. Someday, the market is going to turn and things will become lean again. That is when smart companies grow The not so smart companies retract, they…