If you’ve hung out here at Darren’s for even more than a minute, you know I can’t stand the two most common answers to the following question; What makes you better than your competition? I usually hear these two answers, almost verbatim: Quality craftsmanship Good customer service If you are new here and don’t know…
If you follow any marketing conversations today, you’ll hear buzz words like voice marketing, voice strategy, and Alexa, Cortana and Siri. Voice marketing sounds sexy, even if you have no idea what the hell it is or how it works…yet. You will, and the one thing I want to remind you of when you sit…
Construction marketing and planning is obviously a great idea. But most contractors are experts in construction, not marketing, and using a construction marketing template gives them a tool to manage their marketing efforts and possibly even develop some sort of strategy simply by downloading a generic template. What could go wrong? Using a generic marketing…