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Marketing Online

  • Why Contractors Can’t Depend on Lead Services

    Lead generation services make big promises about connecting you with prospective clients, which is why leads for contractors is so tough. Unfortunately, it is a promise that they can’t usually deliver on consistently. If you are depending on a lead service for your business, you may need to restructure your construction marketing strategy. While some…

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  • Use Your Past to Build Your Future

    The following post was a recent newsletter topic where I talk about DNA and knowing where you’ve been to know where you are going. It talks about changing we’ve made here on Darrenslaughter.com from both a design element as well as a business model and product offering. If you aren’t getting my weekly newsletter, you…

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  • Text Message Marketing or Why We Can’t Have Nice Things

    Listen, I’m a marketer, I’m an ad man, I’m every descriptor you can come up with for the people in my profession, but for fuck sake, I can’t stand text-message marketing, and I hope you hate it too! Thoughts?

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