Can’t see the video? Click here. Contractors need to consider a lot of things when it comes to marketing their businesses. But one thing is for sure, people LOVE the word guaranteed in the advertising they consume…so use it in your contractor marketing plans and use it to your advantage!
I was out visiting a client today when I dropped my Blackberry into the street, which then proceeded to get run over by two cars. As I waited at the Sprint store for the repair man to fix my phone I started rifling through the business cards left by previous customers on the cork board.…
Brand management doesn’t just mean defending yourself against people who are negative about you. It means defending yourself from people who are wrong about who/what you are. Left unchecked, that becomes your brand, not what you have been working on in the marketplace! So defend your brand all the time at all costs! Can’t see…