Wanna be the top rated brand in the word? Spend north of $2.6 billion a year in advertising and be around for the last 100 years with some of the most innovative advertising ever. Don’t have that kind of coin? Specialize like Coke Coke has about 100 products in its stable; from water to tea…
In my post the other day talking about giving people what they want to buy, there was a decent conversation started in the comments about what platforms or tools contractors could use during their onsite presentations. Tablets and iPads seem to be the main focus, but I came up with this quick idea while talking…
Imagery-It’s not just something they create at Disney, but they sure are good at it. But what does imagery have to do with contractor marketing? Simple. Imagery is the art of selling what people want, not what you have to sell. In other words, let’s say you are a deck builder, and it is the…