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Marketing & Advertising

  • Blogging Your Way to Lead Generation

    Blogging Blogging is a great way to generate leads for contractors. Just understand this is a long-term process. You are not going to start blogging today and have a rush of customers or clients to your door tomorrow. This is why I am not going to spend much time going over blogging in this report…

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  • Trying

    There is a difference in marketing between trying and failing and not trying at all. One of my clients, Chris Spoerl at Magic Pool Services tries all kinds of things to keep his Orlando-based pool cleaning company front and center when people look for a pool cleaner in his area. Landing pages, PPC, flyers, mailers,…

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  • What’s in a Number? Or Time to Budget!

    OK, it is getting close to that time of year again where big boy contractors start thinking about next year’s marketing budget. And if you want to be in business next year and have a reason to read this blog for more than my rapier wit, then you better have one in mind. The market…

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