It may not mean a lot today, but Google’s announcement today that they are buying Zagat’s is a big deal to anyone operating locally…meaning you and me! Google claims Zagat is going to be the cornerstone to their local marketing/advertising platform. I for one, am interested in seeing how Google handles this acquisition.
You don’t have to spend a fortune on adverting your contracting company…but you will have to work! So get to it!
Steve Jobs is as synonymous with Apple as you probably are to your contracting company. There are a lot of things you can learn both pre and post Jobs departure from Apple. Pay attention and learn something about branding your company and yourself.