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Marketing & Advertising

  • Marketing Utility – Be There or Be Square

    Today’s tip comes straight to you from a book I just read a while ago called Youtility. The premise of the book, Youtility, and it’s spelled Youtility, is, if you can’t be Apple, if you can’t innovate like a company like Apple, then you better be useful and you better be utilitarian. That’s a great…

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  • When is $20 Worth $100,000?

    This is this week’s newsletter. It was an offer for a ridiculously priced business mentoring program I am offering. You can read about it, sign up for it, and start using it within 5 minutes. Read on…   Good morning! I hope you had a great week this past week. I hope it was full…

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  • The Only Type of Marketing a Contractor Should Do

    The Greek philosopher Epicurus identified that pleasure and pain were two of the greatest masters of the human condition and cause many of our actions…and ultimate reactions. English philosopher Jeremy Bentham came up with this idea: “Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone…

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