Many contractors work on the assumption that the low-cost provider always wins. That isn’t true…at all. What Mrs. Jones is considering is value. Value is what determines the win/loss game. If you present value to your prospect instead of just a low price, you have got the receipt for success the rest of this season.…
This is important. While you try and remember where you put your that gas receipt from three months ago I want you to remember this; you are not going to find an asset on your balance sheet this text. Of course you are going to have a list of assets, but the real asset is…
Do you build value or compete on price? I know most contractors love to say how they don’t compete on price yet they are the first one to offer a discount or percentage off when Mrs. Jones gives them pushback. If you really want to be able to improve your bottom line, lead with value…