Online communities offer formal and informal networking opportunities to help you expand your contacting business now more than ever. More formal methods involve webinars and online training as well as online networking events.
Informal networking and brand building can be and is done just about everywhere online. Forums, twitter, Facebook, and so on. Sometimes the opportunity to network happens quite coincidentally, but you should always remember to have your game face on when participating online.
If you’re just starting your contracting business or you are a large home improvement contractor with 200 employees who is just dipping the company toe in the water of online marketing, plan on spending some quality time online answering questions for people who have general home improvement issues, this helps build your overall brand but it might just make you your next client as well. [Read more…] about Expanding Your Contracting Business Through Social Media
When I say become an expert in social media marketing I don’t necessarily mean social media in and of itself. What I mean to say is, you are a business owner who is trying to run a contracting business and you are an expert in your field. Social media marketing is about extolling your wisdom to those who are seeking more information about your industry or company.
Think about it, you are an expert in roofing, there are tens of thousands of people online everyday trying to figure out how to repair or replace their roofs, and some of them may live work or play in your area, and they are looking for an expert just like you!
That’s where social media marketing comes in
For example, let’s say you rent heavy equipment to builders or construction companies. While that plumber is an expert in what he does, he is by no means an expert in renting a backhoe. The home builder may be an expert in framing houses, but he is not an expert in knowing which dump truck he might need to finish his current job. So as you can see, it doesn’t matter what you do, you just have to portray yourself as the expert in your field and be able to relieve someone else’s pain. [Read more…] about Contractor Marketing: Why Become an Expert in Social Media Marketing? Profits!