Take Google’s latest fascination with link building as a sign things are only going to get tougher to rank for your primary business lines, which means you have to stop relying on organic traffic.
Many contractors think their construction websites are junk drawers where every conceivable business line possible get’s listed. I see sites that are either built DIY or by other companies in this space that will say and do anything on their site to give the impression that they can handle any job.
If I could give you one compelling argument to adopt some type of video content use on your contractor website going into next year it would be this…