What is website navigation?
As with everything else in your day job, excellent planning is important when you develop your construction website, especially the navigation. Without the proper approach, it will be difficult to convert readers into buyers.
If you’ve built your own website, you might already know that the navigation process almost acts like a sales funnel that moves people through your site and gives them access to all the different information that you think is important for them to see on your site.
If the navigation on your website is done right, visitors will move through the sales funnel and not even feel like they are being sold. That’s why converting more business is the number one job while doing construction website design, and why we spend so much time on the navigation.
There must be conversion
Your website should not be a brochure, in 2016, it should also be effective in converting traffic into loyal customers. The entire success of a website revolves around conversion. A substantial number of people who visit your website must be converted to regular visitors and then clients or customers. Successful sites have an effective navigation strategy and execute on the number one goal of converting traffic from a visitor into a full-blown customer.
Avoiding the well-known pitfalls
Most people who visit your website expect to find horizontal navigation situated at the top of the page, although there are some sites where the navigation may be situated on the left-hand side of that website, that layout is starting to really show it’s age.
The secret is to keep the navigation simple and as reader-friendly as possible. This allows for a significantly better user experience and a lower bounce rate. You can get creative and use more imaginative descriptions because the more generic labels such as services or products can get boring.
Selling off-line services to homeowners
Getting your reader to think about their house while using your website is important. It implants an impression on them that your business equals their house. You do that by saying the right things on the pages of your website, but the navigation has to get them there first, so this feature of your site becomes pretty important.
Use a layout like the one below, and you should see a better conversion ratio or at least more pages visited on your site.
Hope that helps!