Your content should be written in a way that is conversational, not stuffed like a turkey on Thanksgiving. If you thought it was a good idea to pack your pages with location and business-based keywords…you screwed up.
By using the content the right way, you can get your prospect to fall in love with your company long before you ever talk to them. The things you do on your site, the things you do with social media all have an impact on how you are perceived in the marketplace.
Instead of having your ‘About Us’ page say…about us, try adding a feature-rich, keyword-based title like I did on mine.