Having an effective online presence is good branding. It’s also going to be what separates you from your competition over the next few years as social becomes more of a trust factor. But a solid online presence is also dependent upon understanding trends and expectations in social media. Your online marketing strategy must take…
Remember a few years ago I told you social media had the ability to replace testimonials as a serious confidence factor? Well Hubspot did a survey where 80% of the respondents had this to say about Facebook. Contractors who thought Facebook wasn’t useful, take note! It’s costing you business!
We launched an online advertising program here at Darren’s at the start of the year which you can read about here, but the 10,000 foot view is that it is a hybrid social media advertising/Google Adwords play that drives a one-two punch of traffic to your site. If you’ve hung out here for any…