So what if Facebook has a billion users? So what if they are getting billions of video uploads? Read my lips, Facebook will not fool me again! If I have to pick a horse to back in this race, it’s going to be YouTube every time! Why? I just feel like YouTube is a better partner in the long run. How about you?
If I could give you one compelling argument to adopt some type of video content use on your website going into next year it would be this… [Read more…] about Video Use On Contractor Websites: 5 Reasons You Need to Start NOW!
When you spend the time to create a video, edit it and get it ready for human consumption (you could always just point and shoot like I do) you want the resulting traffic back at your place, on your website. Having a solid construction website will tell a lot about you, your products and services and your company’s personality, so don’t let sites like YouTube cannibalize your traffic and steal your thunder. Make sure people have to come to your website to see your stuff. That way, they can learn more about who you are, what you do and God forbid, fill out a contact form or make a phone call. [Read more…] about Sometimes it Isn’t Nice to Share!
Why use video? Because doing video really can be a great way to get the message out in a new way. It gives you a different platform to talk about products, news and other information that helps you stand out from your competition’s traditional websites or blogs.
What I use
I get at least one email a week asking me what I use to shoot my videos. And depending on where I am, I have a few different options. I use a FLIP HD for most videos shot in the car, I use a Philips Webcam when in the office and I use my Nikon CoolPix for both on the road and in the office. [Read more…] about Construction Marketing Tip – Getting Started With Video
I have been pretty busy over the last few weeks doing website reviews, and one of the common topics I bring up on most of these reviews is the use of video. You see, video is going to supplant text within 5 years as the most consumed form of media on the Web. Yes, you read that right, we are going to watch more than we are going to read.
So the use of video to market your contracting company is going to become more and more important over the next couple of years for a number of reasons:
- Video is easier to produce than some contextual content
- Search engines seem to like video a lot more these days
- Video gives you the ability to extend your personality
- There is no better way to show off your good work than video
- For those of you who don’t fancy yourselves writers, video allows you to level the playing field
But what makes a solid video? [Read more…] about Using a 90 Second Video to Promote Your Contracting Company