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Marketing Online

  • Tips to Clear Your Mind and Be a Better Contractor

    I am a confirmed minimalist, I like things simple, I like things to have their places. I like to have less than more. I do this because, for me at least, the less I have, the better my mind works. I read a blog by Brian Gardner, Godfather of WordPress framework Genesis. It looks like…

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  • SEO VS. Paid Placement For Your Construction Marketing Plan

    Your construction marketing plan at work; one way (paid placement), clean and neat and trackable, the other, (SEO) a total disaster.  SEO vs. Paid Placement The argument for relying on these two types of marketing has as many detractors as they do champions, but this article is going to talk about efficiency. You run a…

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  • The Trouble With Press Releases

    Today I’m going to talk about controlling your message online. For some reason, I don’t know why, but this spring, as I drive around and I’m out in the neighborhoods, I’m paying attention to and watching what contractors are doing on the job site. Digging a ditch, installing windows, cutting wood, trimming siding, whatever they…

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