Print Marketing – Page 3 – Darren Slaughter

Go Big or Go Home!

May 23, 2011

Post cards are a great way to turn passively engaged consumers into buyers by providing them with an irresistible offer right? Of course! But they need to read it first! So make your next direct mail piece easier to get read by sending out an over-sized mailer. Instead of the usual 4×6 postcard that gets…

Ad Design by Design

May 6, 2011

Ad Copy

Ad design and layout is equal parts art and science. The science is the math in knowing what converts and how well. The art comes from the creative. A strong call to action with a solid USP always wins. But how you position those components on the page – direct mail – flyer – even…

Classified Ads Aren’t Just For Strippers

March 2, 2011

Ad Campaigns, classified ads, Low Cost Marketing, Marketing and Advertising, marketing plan

There are contractors out there that still find value advertising locally in their classified ads, and classified advertising has transitioned well online on sites like Craigslist.org. In fact, some of the most successful contractors I know make it a point to steadily advertise their businesses on Craigslist as part of their overall marketing strategy. But…