If you are still hanging on to organic search to feed your family, grow your business and build your name, you may want to figure social media into the equation too. Problem with social is it takes work, lots of work…blogging, posting, commenting, blah blah blah. But as you can see by the infographic below,…
My thoughts on being social. You see, social media really is all about selling, just not in the way some have been doing it, incorrectly! Most contractors especially, don’t fully understand the power of social networks in the marketing process. But when you think about it – effective selling (marketing) has always been about engagement…
Prospects don’t want to hear ‘sales pitches’, they want to hear stories. They want to hear how what you do, and what you do for others helps them. Reviews are a great way to take a story about a project and turn it into content for social media and your blog. Just chunk it out…