When we work together, you’re already making one of the best investments you can make in running a better business. There’s a good chance that you’ll recoup my cost within the first few months just by replacing all the B.S. info you’ve been getting from marketing people, your agency, your website designer, your marketing team, or your spouse with solid information that I’ve seen work dozens of times for companies just like yours.
What does unlimited access mean?
It means you have a marketing expert and his team ready to help anytime you need it. Have a question about a potential marketing buy? Call me. Want to know what the best way to promote a new service? Shoot me an email. Need to sit down and craft a plan for a new business line you are thinking about rolling out next year? Let’s dig in! We are your marketing department. Use us as much or as little as you need to each month.
Strategy sessions are an opportunity for you and I to plan the next steps you want to take to improve your current situation. From new hires to new business, we can cover just about any idea you are considering knowing I’ve probably already looked into it on another project and have experience in deploying the details.
I deep dive into what you are already doing; websites, direct mail, PPC. It doesn’t matter what you are using to promote your business, you can always improve. If your team is telling you zig, you and I can figure out if it is time to zag.
We sit down and develop a strategic construction marketing plan that fits your company, not some cookie cutter bullshit that everyone else is using. Your business is a snowflake in that it is different from every other business out there, and your marketing plan should be too.
Here’s where I really get to create some distance between myself and everyone else out there telling you I can help you. First, what the hell is growth-hacking in the first place? Well, it’s this:
Startup advisor Sean Ellis first coined the phrase “growth hacking” back in 2010. Ellis discovered that some businesses, lacking the infrastructure to benefit from more traditional marketing strategies, needed a strong focus on growth — so instead of looking for marketers, Ellis put out a call for “growth hackers.”
Growth hacking emphasizes brand awareness and recognition, and audience reception and interaction. Growth hackers spend their time coming up with clever, tech-savvy ways to grow.
How does it work?
To oversimplify things, growth hackers work their magic by focusing on processes — either simplifying and streamlining or disrupting and attention-grabbing. A common tactic that growth hackers employ:
Growth hackers listen deeply to users — via social media and personal interactions — and then custom-tailor their efforts in response to that feedback. Knowing your customers, knowing your product and finding the clearest route of bringing the two together is the ultimate goal of growth.
Which means you might need to set up systems to analyze your site visitors, survey your existing customers or reach out via your various social channels online and in real life! That means I will help you deploy strategies with one goal; get people to pick up the phone or send you an email.
My team will write two custom email campaigns each month that will be used to go out to your current list of subscribers, past clients or customers or blog subscribers.
Ad Campaign Creation
Direct mail, magazines, PPC. Whatever marketing you are doing, I will create the ad copy for the campaign. It won’t be just me either, you get access to my entire team of writers, graphic artists, content creators, and designers.
Have a meeting with a magazine? How about a conference call with a website designer or Facebook ad expert? Maybe your marketing manager has a few ideas up their sleeve? I can attend your meetings with you either on the phone, via Skype or in person, giving you the experience and support you need to make the right choices for your business.
Monthly Onsite Visit
One day a month, you and I (and whomever else you’d like to attend) can sit down and review everything we are doing, plan ahead for the next month and get done whatever we have on the agenda to move the needle for your business. This is a great opportunity for us to work together to get things done that you can’t get done on the phone or on Skype.
That should just about do it
If you have questions I didn’t cover, I am happy to answer them, just get in touch with me here. The way this is works in through a monthly subscription with PayPal. Click one of links at the top to get started and you will be directed to PayPal. The best part is, you are going to get great advice and support month in, month out, and you can use the points you accumulate on your credit card to pay for that vacation you’ve been wanting to go on but couldn’t get away from the business.