Content Marketing for contractors means one thing…blogging. And you either have the time to do it or you don’t; either you can write or you can’t; either you want to or you don’t. But one way or another, you know content marketing or blogging is a great way to build prospects by telling a good story, because stories actually sells better than selling.
What is content marketing?
It means creating and sharing valuable free content to attract leads that convert into clients or customers. The type of content you need to create needs to be an “education” into what you do, not a sales tool. This is how you get people to know you, like you and then trust you enough to pick up the phone and do business with you.
Are you happy with the leads your blog is generating?
Many contractors consider blogs “a necessity” if they could just figure out how to write it, where to find the time to write it and how to post it. You know what the benefits are; solid blog content coupled with a strong social media campaign can really help bring in new business over time. But you just don’t have the time to get it all done…so you don’t bother.
Every contractor, from ssmall-timeoperator to a 100-truck behemoth should be engaging in blogging as a central part of their overall marketing strategy. Blogs add the needed “raw materials” social media and SEO needs to drive prospects to your site. So what does a
content marketing program do for your business?
What content marketing does:
- A blog is based on your site and you control the message and own content we develop.
- Your blog is a form of social media – Through our social media management and blog content creation, we will provide the basis for building a targeted community.
- Your blog will help you rank better – Blogs are very search-friendly. Each article we create focuses on a specific keyword phrase that search engines love and readers respond to.
- Your blog will drive sales – We help sales by writing blog posts that teach readers how to use your products and and services, which in turn lowers the calls to close and barriers often found in a traditional sales channel. By positioning you and your company as the expert, we introduce people to you, get them to luck you, then build trust. This all helps in closing new business.
So make your blog work hard at developing new business, just like you do! Let’s talk about how we can implement a content marketing campaign bundled with a social media strategy that will produce results!