One of the biggest mistakes contractors make is using their website as an online brochure or simple placeholder for your brick and mortar business. Nothing turns your online visitors off faster than a site that does nothing more than list prices, show product and come off feeling cold.
So how do you make your site pop?
You don’t need flashing banners with clapping monkeys to create a splash on your site. If you make it feel real, with real content and real conversations then people will be more inclined to hang around.
Other ways to avoid having your site look like a brochure is:
Video – Instead of using typical production photos of your inventory, use video to show how the product is used. You really have the opportunity to make this a great time for staff by using them and their families in the videos.
Product Keywords – Do your keyword research and find the best keywords to describe your contracting company in order to attract search engine traffic.
Pictures – if you are going to use pictures, make sure they click open to a full size image. Nothing pisses people off more than not being able to get a good look at the image on the page.
Scheduling/Ordering – My Grandmother isn’t going to order from your site. Don’t take it personally, she isn’t going to order from mine either. But she will call my 800 number in a second! So make sure you have one, and if you don’t check out these services to get one.
I realize that the “online brochure” look and feel of a website is better than nothing, but maybe some of the things I talked about are above your technical expertise. You have two choices, learn them or hire someone to do it for you because not doing it means online suicide as your competition gets more acclimated to the web. If doing anything online scares the hell out of you, check out Rentacoder.com. There you can get all the technical help you need to get your website humming along!