Email marketing remains one of the best tools contractors can use to speak to clients, customers and prospects. Unlike other forms of communication, email marketing is a one-on-one conversation you get to have while the rest of the world is on hold.
Sure, there may be background music on or even the TV, but when someone is reading your message in their inbox, you are usually getting the lion’s share of the attention.
Use this attention grab to your advantage
There are many types of content you can create to use for your newsletter, but the information we find works best in developing long-term lead development is through teaching. You see, people want to be either entertained or educated.
They go to social media to be entertained through images, funny cat videos and jokes and use things like blog posts and newsletters to be educated on topics they want to learn more about. Topics such as politics, religion and yes, home improvement get a lot of attention online.
Email marketing needs content, that’s where we come in
We can help you improve your newsletter content through teaching, which over time has been proven to increase lead generation and reduce sales cycles.
By giving your readers information on how to improve THEIR lives, they see you as the expert and give you the first opportunity to provide the very service you speak about in your newsletters.
No matter how much or how little information you want to include in your newsletter, we can make sure your topics are covered with the right content that keeps you top of mind when homeowners want to improve their homes.
Our prices and packages are the same as our blog posts, which you can see by clicking here. You simple use each post as it’s own topic in your newsletter or spread them out each week or two as their own individual topic.