I’ve watched as advertising has become more about data and metrics and click-through rates than it has been about creativity.
I’ve watched as more and more people tell you to watch more and more numbers. Bounce rate, conversion rate and closing rate.
I’ve watched as so many construction marketing agencies tell contractors that they are the only tool you should use to generate more business.
But the only thing you should pay attention to when it comes to the lifeblood of your company, new business, is how often the phone rings. If the phone isn’t ringing, you aren’t busy. Simple as that. Forget everything else. Make the phone ring. Get new clients or customers. Grow your business. That is all.