Free Website Builders vs. Professionally Designed Website: Where Most Contractors Go Wrong

construction projects with blueI’ll start this off by saying everyone who has a business needs a website. Everyone. Regardless of the type of business you’re in, you need representation online. A website is your home on the Internet. It’s where people can take a virtual tour of your business and see your handiwork.

Is Free Website Design Really the Way to Go?

The short answer to that question is quite simple really; no, it isn’t. You wouldn’t hire a barber to rebuild the transmission in your car. There are far too many things that can go wrong if the person rebuilding the transmission doesn’t know what they’re doing. The same can be said for website design and development. We don’t just make your new website look fabulous, we work search engine optimization into it as we go so that it can work for you.

How about those Nice Templates they Offer?

Again, the short answer is no. You can look at website after website and see the same template or something very similar. They’re okay if you know how to implement your own search engine optimization (SEO) and you’re willing and able to put the time into your marketing to make the site worthwhile. Otherwise, you’re just wasting your time.

What Does a Free DIY Website Say about You?

A free website does give your construction business a place to live online; a lot like a trailer home gives someone a roof over their head. It’s inexpensive and all you really have to put into it is time. There’s no real attention to detail, and no creative solutions to commonly known issues that homeowners face. The only customization lies in your web design skills. I hope they’re as good as your skills as a contractor because your website is often the first thing people see. And you know what they say; you never get a second chance to make a first impression.

Where Most People Go Wrong with DIY Websites

A lot of mistakes are made with the visual aspects of the site as well as the functionality. Here is a list of some of the worst issues with DIY websites:

Poor Color Selections: The colors you choose can literally make or break your website. A website that is difficult to read will not keep your visitors’ attention. A dark website with light or bright text is not good for the eyes and is very difficult to read, even if you like the color combination.
Poor Template Selection: Templates can be nice when used sparingly. The problem with templates is that they’re so extremely popular and they give very few options for SEO.
Poor SEO: Optimization of the information and content on your website is the best way to get organic visits to your site. This means people can type in the keywords on your website and be directed toward your construction company. Poor SEO means that your keywords aren’t being properly used and your website may never show up on the first page of search engine results unless someone types in the name of your company.
Poor Photo Selections or Placement: Every website needs pictures. Not just cell phone pictures, but really nice, high-quality pictures. But you don’t want your pictures to be the only thing people see. They also need information like – what type of building and remodeling you do and how to get in touch with you. Stock photos work in a pinch, but make sure you aren’t using the same stock photos that every other DIY website builder uses.
Poor Content: The content on your website absolutely has to be well-written and engaging. Your readers will leave if all you have is a few lines of text that read, “I remodel houses.” That isn’t nearly enough information to go on. They need to know the type of remodeling you do and how you stand out from the competition.
Poor Navigation: Your site needs to flow well from area to area, just like any home you build or remodel. The flow of the site needs to lead people through the site to read different areas and be engaging enough to encourage them to reply on blog posts or visit your social media pages.

If you want to be taken seriously in this day and age, you need a professionally designed website that’s 100% tailored to your construction company, with custom content based on your precise company information. You can go the DIY route first, but just like the weekend warriors you clean up after, We’ll be here to pick up the pieces when you’re ready. If you need help with your contractor websites, call us at 1-800-379-9310.

By Darren

I help contractors sell more, advertise better and market to buyers. Here's how I can help you right now; click here for more info. I also produce plenty of free material to help you improve your website and convert more traffic into leads. Join my free newsletter below:

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