Promotion for a company named after the founder is basically, well, self-promotion.
What is self-promotion and how is it different from traditional marketing?
SP is marketing anyway possible, but with a creative flair. Here’s why that’s important. If you strip out the advertising, it comes off as bragging instead of self-promotion.
Self-promotion is about publicizing the best parts about you (which is the business). Doing this online will show up in searches when people look to find companies that do what you do.