There’s a reason why so many top contractors hosting virtual how-to videos: they’re the perfect way to showcase your expertise…even if you think you don’t have any.
Seriously, everyone is an expert in something, but if you’re breaking into a new niche, or simply trying to “up-level” your brand, then a series of how-to videos on Youtube, your website, Instagram, and Facebook can be the perfect launchpad. Here’s why it works so well.
Invite your dream guests
It’s true what they say about surrounding yourself with greatness. When you associate with other contractors who are just a bit ahead of you in the entrepreneurial game, they will bring you up by association.
Pull off a successful video, and you’ll find your inbox flooded with offers for interviews, speaking engagements, and partnerships, and all because you had the courage and forethought to put together a stellar how-to video. So don’t be afraid to approach those “big” names.
Repackage and repurpose
Don’t let your videos fade into the background as soon as it’s over. Instead, turn the recordings into evergreen products that will continue to showcase you as the go-to person in your niche.
Consider bundling the recordings with transcripts and selling them as one-off products. You could also turn the transcripts into Kindle books, or use the audios in a stand-alone training program. The point is, use and re-use this content everywhere you can, and it will continue to help you grow your business for years.
Blow your own horn
Blog guest posting, podcast interviews, and the speaker’s circuit…these are all fantastic ways to leverage a successful video campaign to show off your expertise. Make the most out of your hard work by including the information on your:
- About page
- Press page
- LinkedIn bio
And don’t forget to stay in touch with your past clients, so you can make the most of those connections, too.