There are a lot of ways to differentiate yourself in the marketplace; price, product offering, hours, warranty and a whole lot more.
I have a way for you to show how different you are and it takes nothing more than just being yourself. People want to know, like and trust you, right? Show them the human side of your business in short videos, blog posts, and images.
That gives people a chance to get a feel for who you are as a company, or, to put it another way, it gives them a chance to get to know you, to know you are human, not just a nameless, faceless company.
Bake some human interaction into your business and show your prospects there is more than just price or product that makes you better.