You may be a great carpenter, a fantastic handyman or a skilled cabinet maker, but you are a salesperson first.
Too many contractors forget about that last part. They think, I can do this well, so people will come and buy it.
That isn’t how it works.
Everyone is in sales, and most contractors overcomplicate it. Selling is a contact sport.
Job 1: Find a client or customer who can buy.
Job 2: Find out if they are interested.
Job 3: Make your offer, talk price, and ask for the sale.
It’s really that simple, but it isn’t always easy. The most successful contractors figure out how to simplify their sales process and then repeat it often.