What are local landing pages? Let’s say you are a painter in the Philadelphia area. There are a lot of towns and outlying cities where you used to show in a local search in Google Places. Now, Google has changed the game (again) and only allows your business to appear in the area where your primary address is located.
Google changed the game again, so what’s the answer? Local Landing Pages!
Find space to rent in every town you want to rank for? Too expensive. Get private mail boxes at all the Mail Boxes Etc. in the area? Of course not. But what if you could develop a presence over time in those same areas using your own website?
Before we get into the details, let’s talk about Google’s primary focus.
When someone searches for a local business, Google first tries to serve a local solution in the local (think Places) section and map areas. If you don’t have a physical location in the next town or city, your chances of appearing in one of these two spots is gone.
In fact, you may have already experienced a significant drop in traffic on your website.
What used to be your listings has been replaced by ads from Angie’s List or Home Advisor as well as other contractors with a location in those areas. Now your only chance to appear on the first page is by ranking in the traditional organic search results, but that’s really hard to do today.
There is a way…
Local landing pages to the rescue! To rank locally, you have to get really local, like ultra-local. You can do this by creating pages that not only talk about your products and services, but also speak to that one market in a way that makes the page unique.
In other words, you have to create custom content for every area…But not just any content.
You can’t simply create a page and plug n’ play location-based keywords anymore. Even if you did this for 100 pages, you are going to fail miserably. There are website design firms in our industry who think taking the same content and changing the cities will help you rank. Well, it’s not that easy.
What we do different
We create a customized experience on a per-location basis built around that local market, which helps you rank over time even though you don’t have a physical presence.
Find out more…
If you are interested in developing local landing pages to serve additional areas you’d like to pull in new business from then Click here to contact us through the site or call Darren at 215-740-2713.