Social media has evolved into a busy community that is the ideal channel for marketing your construction business and building relationships with clients and potential customers. Once thought of as networks solely for young people, various social media networks include people of all ages. The most active platform, Facebook, has 1.44 billion active users each month with over half that number checking in each and every day.
The average age of an active American Facebook user is 40, making this the perfect social media platform for increasing your company’s visibility. You have several other options when it comes to building your online presence. Instagram and Pinterest use picture sharing, which works wonderfully for featuring your work. Now is the time to get your business going social.
Getting started on Facebook may be the easiest first step. You probably already have a personal account, which makes it a familiar system to use. Create a business page that your customers can like and follow. You will have to find balance between posts that are designed to sell, inform, and entertain. Even your best customers aren’t going to Facebook for a constant sales pitch, so don’t go overboard.
Use Facebook dark ads to customize advertising posts and carefully choose which marketing messages go to which audiences. Share your blog articles in order to give your Facebook friends information they need and to increase your website traffic. Most importantly, interact. When you get comments, respond. Facebook is for building friendships, so make sure you are doing your part. You will be rewarded with increased customer loyalty and word of mouth recommendations.
Twitter is a rapid-fire social media platform that can be challenging to build a meaningful presence in, but once you do it is a valuable asset. Begin by following people you know, profiles that are relevant to your business, and anyone who follows you. Share interesting articles and pictures. Pictures captivate people’s attention and get far more shares than text posts. Retweet frequently but carefully.
Sharing others’ posts will increase their likelihood of sharing yours, but remember that everything you share reflects upon your business. Use hashtags that are appropriate to your business to make it easier for new followers to find you. With some effort put into building a Twitter following, this can become an effective and far-reaching marketing tool.
The picture based platform of Instagram is perfectly suited to your highly visual business. Featuring pictures of your work on Instagram will establish your expertise and draw people in who would love to have the same results in their own home. Use professional quality photos and embed your company’s website address on each one. This way, your photo leads back to you no matter how many times it is copied, shared, and reused. You can develop a following by using searchable hashtags, following other accounts that are relevant to your business, and sharing a few fun pictures alongside your professional shots.
Similar to Instagram, Pinterest features photos that users can pin onto virtual idea boards. You will also find people within your targeted demographic on Pinterest because it is not only young people making use of this clever platform. Middle-aged users explore interests, plan meals, look for gardening ideas, and find anything they can imagine on Pinterest. Some of the most popular boards are dream home, renovation, and house plan ideas.
Again, you will want to use excellent photos that have your company’s website name embedded into the image. As your photos are pinned and shared across Pinterest, anyone who sees them can easily see who to go to when they want to recreate that project in their own home. For your business profile, you can create boards categorized as suits your business. For example, you could have “Bathroom Renovations,” “Kitchen Renovations,” and “Home Maintenance Tips.” When you write your blog articles, use photos that enable you to pin links to those as well.