Do a quick search for contractor website template. What are the first several results recommended? They are likely to be companies that sell website templates, providing several that are geared specifically toward construction websites. Why are there so many of these offered? Should you use one for your contractor website design?
The short answer is no. Here’s why.
What impression are you striving to make with your contractor website. You probably are hoping to instill a sense of quality and sophistication. Your objective is to convince prospective clients that they should use you for one of the largest purchases of their life, and that a custom build or renovation is the only way for them to obtain the home of their dreams. This is a difficult message to sell if it is obvious that you are using a cheap website template to do it.
Using a template that your website visitors will recognize from the thousands of other times that it is used online will send the message that you cut corners and go cheap on details.
It is almost impossible to fully brand your website if you are using a contractor website template. Working within the confines of the template’s design, you will be restricted from creating a look and feel that perfectly coordinates with your established brand. It will be challenging to make your company stand out using a contractor website template that is utilized by hundreds of other companies.
In order to establish your brand the way it should be on your website, you will likely need to invest in some customization. You will find that there are some things that you just cannot change, and that hiring a developer for changes to a website that they didn’t write is not cheap. Once you have taken this step, you will wish that you had simply had a customized website developed in the first place.
Using a contractor website template for your company website will make it more difficult to maximize your online presence and maximize your SEO. Part of the elements that go into search engine algorithms are tags and headings that are embedded within your website’s code. If you are using a template, they simply aren’t going to be there. Have each element of your website designed and developed with SEO in mind when you use a professionally created customized website.
When you have your website professionally designed rather than utilizing a contractor website template, you will enjoy the same benefits that your clients get when they choose to build with you rather than have a manufactured home delivered. Each and every element of your website will be designed with your company and your message in mind. Your website is a vital tool in establishing your online presence, a presence that is essential is our technology age. Regardless of what consumers are shopping for, they are looking online before they decide what or if to purchase. You need to be there, and you cannot just show up with an amateur display.
Not only does a customized website create a better image for your business, but you get the ongoing support of the development team that created it. Instead of purchasing a template and attempting to put it all together yourself, you receive the professional expertise of web developers throughout the process and beyond.
A custom designed website will always look more professional than a contractor website template, helping to establish your reputation and compete online. You will look better because you have a team of skilled professionals working for you.