Everyone with the storytelling; storytelling this, storytelling that, its enough to make you want to stop marketing.
Instead of calling it storytelling, just calling it living your business life, then tell people how that impacts your staff, your prospects, and your clients or customers.
At the end of the day, what you do makes people happy. Go with that. That’s enough to make anyone interested in you. As long as you are showing them what is in it for them, you’re good.